Watch Group

           Since the quartz crisis (1970), quartz innovation became a turning point that impacted both the industrial revolution of watchmaking and the market, making watches more accessible to people at lower prices. Hundreds of traditional mechanical watch brands had to shut down, and many major brands had to be sold to multinational conglomerates. This has led to the current situation where only a few large companies dominate the entire watch market. However, this revolution was also a key mechanism that allowed the watch industry to preserve the history of each brand, ensuring they remain not just as timekeepers, but as vessels for the engineering ingenuity of their eras and the exquisite craftsmanship of their time.