Stories and history
A New AP Ergonomic Perpetual Calendar
When time complexity is managed by a single crown On the occasion of Audemars Piguet's 150th anniversary in 2025, the Swiss luxury watch brand has unveiled a new Perpetual Calendar movement, Calib...
Diverse perspectives on Rolex ahead of W&W 2025
Which models will stay, and which will go? What do the gurus have to say? We are now three months into the year, and there is still no official update from Rolex regarding 2025 Discontinued or New ...
Omega Seamaster Diver 300M Bronze Gold and Burgundy
In February 2025, Omega thrilled fans with the fiery Seamaster collection, featuring standout timepieces crafted from the brand's exclusive materials in luxurious red, set within a sporty case with...
An exciting masterpiece for the affluent, born from a little snake, a puppy, and a sports car The Bvlgari x MB&F Serpenti watch is a stunning collaboration between two luxury brands, Bvlgari a...
Patek Philippe Discontinues in 2025
Many of you have likely come across the news regarding Patek’s 2025 discontinued models for a while now. Since the official press release from the brand has not yet been issued, most of the informa...
Rolex Cellini Pesos Coin & Liberty Coin
When Rolex + Gold + History = A Priceless Treasure The value and allure of antique gold coins, so often seen in movies, have once again proven their desirability in real life. A Rolex Cellini ’50 P...
Patek Philippe Cubitus: All-New Complication In An All-New Collection
From a childhood dream of Thierry Stern, President of Patek Philippe, who observed that most watches were round and decided that one day he would create a square timepiece. When the opportunity fin...
3 Luxury Watch Brand Marketing Strategies Worth Studying
Whoever said luxury watch brands don't do marketing? I will take you on a fun journey to debunk that misconception by exploring the marketing strategies of three luxury watch brands.
Is it really time for the fun to end for the Rolex Day-Date Emoji?
Many times we find that "happiness and fun always fade away quickly," much like the edgy dial on a classic timepiece like the Rolex Day-Date Emoji—a rare item for true fans of the 'Exotic Dial' tha...
Swatch x Omega MoonSwatch Mission to the Moonphase
2024 brings a new surprise, making a bold statement by taking Omega's ultimate sports watch, the Speedmaster Moonwatch, as the model, perfectly replicating its shape and essential details.