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Stories and history

Jaeger-LeCoultre Reverso Tribute Monoface Green Dial เพราะโลกต้องการสีเขียว
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Jaeger-LeCoultre Reverso Tribute Monoface Green Dial, because the world needs green.

From late 2020 through to 2021, perhaps due to the global cannabis awakening or simply because the world is craving more greenery, the watch industry has experienced a "Go Green" phenomenon that ha...

Jaeger-LeCoultre Reverso_08
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Jaeger-LeCoultre Reverso Tribute Nonantième

Back in March 1931, one of history's most iconic timepieces was born in Paris, featuring a reversible case that could be flipped to protect the dial during polo matches. This marked the origin of t...

Borgeaud Septagraph_00
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Clocks and Memories

COVID has had many negative impacts, but there are also many positive aspects if we choose to look for them. For me, COVID has given me time to sit and reflect on many watches, both those I have to...

Jaquet Droz Grande Seconde Skelet-One_06
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Jaquet Droz Grande Seconde Skelet-One

Thanks to the popularity of social media and easier access to global information than ever before, we have come to know our world better, finding delicious food is simpler, and we have discovered c...

Patek Philippe Celestial Moon Age_00
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New: Patek Philippe Celestial Moon Age, telling true time in three worlds.

In the days before the world had clocks, humans used observation and contemplation of the heavens and stars to discover certain stars visible every day. Their positions and predictable patterns of ...

AP Royal Oak Offshore, The Easter egg
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Royal Oak Offshore The Challenger Epilogue: The Legend of the Challengers

And so we arrive at the epilogue for the beast beloved by people all over the world. Ever since the Offshore was launched, it has shattered conventions—from its case size to the legendary Royal Oak...

AP Royal Oak Offshore, The Easter egg cover
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AP Royal Oak Offshore, The Easter Egg Finale: A special beast that only the truly skilled can uncover

After the first generation of The Beast became a rare item that challenged avid collectors to hunt for it, we discovered that some versions of this beast have many unique differences to be found, l...

New - Audemars Piguet Black Panther Flying Tourbillon
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New - Audemars Piguet Black Panther Flying Tourbillon

After Audemars Piguet announced its collaboration with Marvel, the watch world was buzzing with excitement over what this creative partnership would produce. AP has truly demonstrated its investmen...

AP Royal Oak Offshore, The Rebellion ปฐมบท : งานระดับมาสเตอร์พีซที่ฉีกทุกกฎ
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AP Royal Oak Offshore, The Rebellion Prologue: A masterpiece that breaks all the rules

An iconic timepiece that everyone wants to own today, but before becoming the legend it is now, it had to overcome numerous obstacles—from being rejected by its own founding family to being mocked ...

Audemars Piguet Royal Oak_cover
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Audemars Piguet Royal Oak: The Best of the Best Forever

What’s happening!!!? Nowadays, stainless steel watches have become so widely accepted that their resale prices can even exceed those of watches made from precious materials like gold. In reality, h...

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